Cookie Policy
Last updated: 15th January 2026
What Are Cookies
Cookies are small text files that are placed on your device when you visit our website. They are widely used to make websites work more efficiently and provide a better user experience. Cookies help us understand how you use our website and improve our services.
This Cookie Policy explains what cookies are, how we use them on the primorixis website (primorixis.pro), the types of cookies we use, and how you can control your cookie preferences.
Why We Use Cookies
We use cookies for various purposes to enhance your browsing experience and improve our services:
- Essential functionality: To ensure our website works properly and securely
- Performance analysis: To understand how visitors interact with our website
- User preferences: To remember your choices and provide personalised content
- Marketing and advertising: To deliver relevant advertisements and measure campaign effectiveness
- Security: To protect against fraudulent activity and enhance website security
Types of Cookies We Use
We use different types of cookies on our website, each serving specific purposes. You can control which types of cookies you accept through our cookie consent banner.
Necessary Cookies
These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.
Note: These cookies cannot be disabled as they are necessary for website operation.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This includes data about which pages are visited most often, how long visitors stay on the site, and any error messages encountered.
Purpose: Website performance analysis and improvement
Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. They remember your preferences and choices to provide a more personalised experience.
Purpose: Enhanced user experience and preference storage
Marketing Cookies
These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
Purpose: Targeted advertising and campaign measurement
Cookie Details
The following table provides detailed information about the specific cookies we use on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores user cookie preferences | 1 year | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - conversion tracking | 90 days | Marketing |
| IDE | Google Ads - ad personalisation and targeting | 2 years | Marketing |
Third-Party Cookies
Our website may use third-party services that set their own cookies. These services help us provide better functionality and understand how our website is used.
Google Analytics
We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how visitors use our site, which helps us improve our website and services. The information collected is anonymous and includes details such as the number of visitors, where visitors come from, and the pages they visit.
Google Ads
We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us show relevant advertisements to users who have visited our website and measure the effectiveness of our advertising campaigns. These cookies may track your browsing activity across different websites.
Google Fonts
We use Google Fonts to display fonts on our website. When you visit our site, your browser may download fonts from Google's servers, which may involve the transfer of your IP address to Google.
How to Manage Cookies
You have several options for managing cookies on our website:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to:
- Accept All: Accept all types of cookies
- Reject: Reject non-essential cookies (only necessary cookies will be used)
- Customise: Choose which types of cookies you want to accept
Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to:
- View and delete cookies
- Block cookies from specific websites
- Block third-party cookies
- Clear all cookies when you close the browser
- Set up cookie preferences for different types of cookies
Opt-Out Tools
For specific third-party services, you can use their opt-out tools:
- Google Analytics: Use the Google Analytics Opt-out Browser Add-on
- Google Ads: Visit Google's Ad Settings to manage personalised advertising
- Industry opt-out: Visit youronlinechoices.eu for industry-wide opt-out options
Google Consent Mode v2
Our website implements Google Consent Mode v2, which allows us to adjust how Google Analytics and Google Ads behave based on your consent preferences. This ensures that your privacy choices are respected whilst still allowing us to gather important insights about our website performance.
When you choose to reject marketing or analytics cookies, Google Consent Mode ensures that:
- No personal data is sent to Google for advertising purposes
- Analytics data is collected in a privacy-preserving manner
- Your consent preferences are communicated to Google's services
- You can change your preferences at any time
Impact of Disabling Cookies
Whilst you can choose to disable cookies, please note that doing so may affect your experience on our website:
- Necessary cookies: Disabling these may cause parts of the website to not function properly
- Analytics cookies: We won't be able to improve our website based on user behaviour
- Functional cookies: You may need to re-enter preferences each time you visit
- Marketing cookies: You may see less relevant advertisements
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies, new technologies, or legal requirements. We will notify you of any significant changes by updating the "Last updated" date at the top of this policy.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and how you can manage your preferences.
Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
primorixis Ltd
Nassau Street 172
Limerick, V02 0141
Munster, Ireland
Email: privacy@primorixis.pro
Phone: +353 612603852